Pinnacle Entertainment and Wynn Las Vegas announced on March 9th, 2011 a strategic deal that gives the VIP customers of Pinnacle unprecedented access to Encore and Wynn Las Vegas.
The deal connects the established gaming presence of Pinnacle in top casino gaming jurisdictions with Wynn's luxury facilities in Las Vegas. This will improve Pinnacle's capability of luring new gamers and creating a stronger player base.
The partnership will play a big role in the re-launch of Pinnacle's improved mychoice(TM) player loyalty program by offering its VIP's multiple night stays at Encore and Wynn Las Vegas. Both groups possessed more Forbes Five Star awards than any other gaming facilities in the world.
The deal will also allow Wynn Las Vegas to offer its top class resorts to the VIP customers of Pinnacle. Anthony Sanfilippo, Pinnacle Entertainment's President and Chief Executive Officer, said that this collaboration gives a one-of-a kind opportunity to give their customers what the Strip has to offer.
CEO Sanfilippo said that among other one-of-a kind rewards that they will be launching on April 4th, 2011 is the chance for their mychoice members to personally experience two of the most beautiful casino resorts in Las Vegas Strip.
Wynn Las Vegas President Marilyn Spiegel said that Pinnacle Entertainment is an excellent strategic advertising partner for them because of the group's superb customer service and its casinos in prominent gambling jurisdictions.
Spiegel said that they are excited to welcome Pinnacle Entertainment's VIP customers and give them the best experience in Las Vegas.
Richard Kennedy
07/06/2011 08:58 PM